Policy summary

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Meta Lookalike Audience

        Personal Data: Cookies; Usage Data

      • Meta Audience Network

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Meta ads conversion tracking (Meta pixel)

        Personal Data: Trackers; Usage Data

      • Google Ad Manager and Google Ads Similar audiences

        Personal Data: Tracker; Usage Data

    • Analytics

      • WordPress Stats

        Personal Data: Cookies; Usage Data

      • Google Analytics Demographics and Interests reports

        Personal Data: Tracker; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

      • Meta Events Manager

        Personal Data: Trackers; Usage Data

      • Google Analytics 4

        Personal Data: number of Users; session statistics; Trackers; Usage Data

    • Contacting the User

      • Contact form

        Personal Data: address; city; country; email address; first name; last name; phone number; state; ZIP/Postal code

      • Mailing list or newsletter

        Personal Data: email address; first name; last name; ZIP/Postal code

    • Displaying content from external platforms

      • Google Maps widget and YouTube video widget

        Personal Data: Cookies; Usage Data

      • Issuu widget

        Personal Data: Tracker; Usage Data

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS)

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Location-based interactions

      • Non-continuous geolocation

        Personal Data: geographic position

    • Platform services and hosting

      • WordPress.com

        Personal Data: various types of Data as specified in the privacy policy of the service

      • WP Engine

        Personal Data: device information

    • Registration and authentication provided directly by this Website

      • Direct registration

        Personal Data: email address; first name; last name; phone number

    • Remarketing and behavioral targeting

      • Facebook Remarketing

        Personal Data: Cookies; Usage Data

      • Meta Custom Audience

        Personal Data: Cookies; email address

      • Google Ad Manager Audience Extension and Google Ads Remarketing

        Personal Data: Tracker; Usage Data

    • Spam and bots protection

      • Cloudflare Bot Management

        Personal Data: app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data; video views; ZIP/Postal code

    • Tag Management

      • Google Tag Manager

        Personal Data: Usage Data

    • Traffic optimization and distribution

      • Cloudflare

        Personal Data: Cookies; various types of Data as specified in the privacy policy of the service

    • User database management

      • Salesforce Marketing Cloud

        Personal Data: various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Further information about the processing of Personal Data

    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery. The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by this Website depends on the payment system used.

Contact information

    • Owner and Data Controller

      Wild Birds Unlimited, Inc.
      11711 N College Ave, Suite 146
      Carmel, IN 46032

      Owner contact email: webmaster@wbu.com

Full policy

Types of Data collected

Among the types of Personal Data that this Website collects, by itself or through third parties, there are: Cookies; Usage Data; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); first name; last name; phone number; address; country; email address; ZIP/Postal code; city; state; geographic position; number of Users; session statistics; device information; province; county; latitude (of city); longitude (of city); metro area; geography/region; IP address; app information; device logs; operating systems; browser information; language; launches; number of sessions; session duration; scroll-to-page interactions; mouse movements; scroll position; keypress events; motion sensor events; touch events; video views; clicks; browsing history; search history; page views; interaction events; page events; custom events; Application opens.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.
Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.
Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.
Any use of Cookies – or of other tracking tools — by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through this Website.

Mode and place of processing the Data

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located.

Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Advertising, Analytics, Contacting the User, Displaying content from external platforms, Hosting and backend infrastructure, Location-based interactions, Platform services and hosting, Registration and authentication provided directly by this Website, Remarketing and behavioral targeting, Tag Management, Traffic optimization and distribution, User database management and Spam and bots protection.

For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data”.

 

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services: